Branding
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
Packaging
Packaging is more than just your product's pretty face. Your package design may affect everything from breakage rates in shipment to whether stores will be willing to stock it. For example, "displayability" is an important concern. The original slanted-roof metal container used for Log Cabin Syrup was changed to a design that was easier to stack after grocers became reluctant to devote the necessary amounts of shelf space to the awkward packages. Other distribution-related packaging considerations include: Labeling. You may be required to include certain information on the label of your product when it is distributed in specific ways. For example, labels of food products sold in retail outlets must contain information about their ingredients and nutritional value.
The personality test
A good design reflects the personality and characteristics of your brand, with the potential to be in existence for a long time.
serve and protect
There’s no point in creating a beautiful package if it can’t protect your product. Box construction, specialized materials, and wear testing are part of a good R&D strategy. The weight, dimensions, and physical make up of your product all dictate the appropriate architecture of the package.
don't be a square
The shape of the box should first and foremost address protection, but additionally shapes and unique angles can stand out in a crowd. We aren’t saying create a mini replica of the Eiffel Tower, but subtle design differences from the standard box can immediately stand out from a sea of squares.
shiny objects
Color and design features play a huge part in attracting interest. A high-gloss finish or specific vibrant Pantone spot color can add that extra splash of appeal. While an embossed or foil-stamped logo tempts the sense of touch.
Custom Packaging
Personalized packaging solutions for your business
- A variety of special customization options
- A wide range of packaging products
- Affordable made-to-order packaging materials
